Tanduay has chosen actress Julia Barretto as its 2024 Tanduay Calendar Girl.

“Tanduay will be celebrating its 170th anniversary in 2024 and we wanted a strong, confident, and hardworking personality to represent the brand. Like Tanduay, Julia has weathered many challenges in her career and has emerged happy and successful,” the brand said in a statement.

The World’s Number 1 rum added that Barretto has a fire in her soul and is not afraid to show the world her truest self.

“In representing Tanduay, she shows the world that the brand champions courage and empowerment,” Tanduay said.

The 2024 Tanduay Calendar Girl was presented to the members of the media at Elements in ETON Centris. According to Tanduay, their creative team worked with the actress’ style team for the upcoming calendar and they tapped top editorial and commercial photographer BJ Pascual to do the shoot.

Barretto is one of the most popular and talented actresses of her generation. She has been in the industry since she was a child, appearing in numerous top-rating television shows and movies throughout her decades-long career.

The actress is also considered a style icon and is one of the most-followed Filipino celebrities on social media, with 11.4 million followers on Instagram as of this writing.

As the 2024 Tanduay Calendar Girl, Barretto is also scheduled to appear in the brand’s promotional events and materials in the coming year.

“2024 is a big year for Tanduay as it celebrates its 170th anniversary. We have lined up activities that will showcase the brand’s evolution, how it captured the hearts of Filipinos, and how it is now also gaining the attention of rum aficionados in the biggest cities in the world. Julia is going to be a part of these major events,” Tanduay said.