The Philippines, led by the Tourism Promotions Board (TPB) Philippines, made a powerful impact at Internationale Tourisms Borse (ITB) Asia 2024, held from October 23-25 at the Sands Expo Convention Centre in Singapore. With 29 exhibitors showcasing the best of Philippine tourism, the delegation generated PHP 721,649,741.20 in sales leads—an incredible 378.34% increase from last year.
From world-class hotels/resorts like Solaire Resort Entertainment City, Dusit Thani Manila, City of Dreams Manila, Fili Hotel – Nustar Resort Cebu, Hotel101 Group, Tambuli Seaside Resort and Spa, Grand Hyatt Manila, Valero Grand Suites by Swiss-Belhotel, The Manila Hotel, Astoria Hotels and Resorts, Lalaguna Villas Luxury Dive Resort and Spa, Henann Regency Resort and Spa, Paradise Garden Boracay Resort Hotel & Convention Center, Lihim Resorts El Nido, Jpark Island Resort & Waterpark, and Club Agutaya Inc., to one-of-a-kind experiences offered by GI Philippines Corporation (Biyaheko) and Boracay Adventures Travel N Tours, Life Style Luxury Travel Corporation, Southeast Travel Corporation, Uni Orient Travel Inc., Quasar Travel and Tours, Shroff Int’l Travel Care, Inc., Via Philippines Travel Corporation, and Luxure Holidays Inc., the Philippine pavilion showcased a rich variety of travel options, catering to everything from leisure getaways to MICE (meetings, incentives, conferences, and exhibitions). Top tourism industry players, including Philippine Airlines, Subic Bay Metropolitan Authority, and the Philippine Retirement Authority, also joined the event, underscoring the Philippines’ appeal as a premier destination for both business and leisure travel.
The Philippine delegation at ITB Asia 2024
TPB COO Maria Margarita Montemayor Nograles emphasized the event’s importance, stating, “ITB Asia is a key platform for strengthening the Philippines’ position as a world-class tourism destination. Our participation helps drive sustained growth and establish valuable partnerships that translate into long-term success.”
Productive business-to-business meetings at ITB Asia generated over PHP 721 million in sales leads
Whether it’s for leisure or MICE, we aim to ensure that the Philippines remains a preferred and competitive choice on the global stage, driving sustained growth and transforming interest into tangible sales and partnerships,” Nograles added.
As one of Asia’s leading B2B travel trade shows, ITB Asia brings together top international buyers and exhibitors, providing the perfect environment for the Philippines to forge lasting relationships and promote our diverse tourism offerings.
This year’s results underscore the growing global demand for Philippine travel, positioning the country as a top choice for both leisure and business tourism.
