Friday, December 27, 2024

SKECHERS JOINS FORCES WITH GLOBAL ART PHENOM VEXX

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SKECHERS JOINS FORCES WITH GLOBAL ART PHENOM VEXX

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Skechers is joining forces with Vexx: an artist who has captured the digital universe, galleries and museums on three continents. The global brand’s latest Visual Artist Series capsule, Skechers x Vexx features the creator’s signature “doodles” known around the world. His detailed, vibrant characters will appear on footwear for men and women.
Vexx applies his signature “doodles” to Skechers x Vexx, the latest in the Skechers Visual Artist Series.

“As an artist, it’s been a priority for me to create without compromise—and Skechers celebrates that philosophy,” said Vexx. “They collaborate with diverse artists and give them the freedom to explore. It’s unique for a brand of this size to let independents drive their collections in new directions. Footwear as a canvas is interesting when you think of people from all walks of life walking in your art. That’s exhilarating and inspiring.”

Vexx applies his signature “doodles” to Skechers x Vexx, the latest in the Skechers Visual Artist Series.

“At just 24, Vexx has gone from strength to strength—teen prodigy, social media icon, creative force, visionary of digital media’s next generation,” said Michael Greenberg, president of Skechers. “His striking talent and captivating, inimitable designs have attracted everyone from collectors and dealers to galleries, auction houses and museums. Featured on our top-selling sneakers, this curated collection is a new way for Vexx fans to live, breathe and walk in his imagination. We know these will resonate, like every medium he touches.”

Known to the world as Vexx, Vince Okerman is one of the most recognized artists of his generation, renowned for his signature “doodles.” Inspired by cartoons, pop culture, and modern masters like Keith Haring, the Belgian-based multidisciplinary talent launched his career at 16, sharing his unique creations online—and is now followed by more than 3.8 million on YouTube, Instagram and TikTok. Vexx has created everything from colorful hand-drawn illustrations to massive murals on the streets of New York City, Los Angeles and London, and his work has appeared at galleries in Beijing, New York, Milan, Brussels, and Los Angeles—including his MOON centerpiece exhibit at Amsterdam’s Moco Museum alongside Basquiat, Warhol, Kusama, Kaws, and Banksy. Featured in Hypebeast, Complex and the cover of Time Out NY’s exposé on NYC street art, Vexx has partnered with brands as diverse as Porsche and SpongeBob SquarePants.

A capsule in Skechers’ Visual Artist Series, Skechers x Vexx follows the Love Wall hearts of muralist James Goldcrown. The Company’s gallery of wearable art spotlights creators’ distinct designs on its product in a run of launches through 2024. The Skechers x Vexx limited-edition offering of footwear, apparel and accessories is available at select Skechers retail stores nationwide and other global fashion markets.