PUMA celebrates the joy and freedom in pushing your limits and experiencing that runner’s high with its ‘Go Wild’ campaign. ‘Go Wild’ is all about releasing your inner energy through running, encouraging all runners to trust their instincts, let go, and have fun in a way that is true to yourself.
(Photo from PUMA PH)
“This initiative is a key milestone in PUMA’s broader vision to elevate running in Southeast Asia,” said PUMA Southeast Asia Marketing Director Eleanor Wang. “PUMA is redefining athlete sponsorship in Southeast Asia by adopting an “athlete-first” approach that prioritizes elite talent while integrating meaningful community engagement. Unlike traditional sponsorships, PUMA’s model ensures our athletes receive the same level of support and access as global PUMA elites.”
PUMA tapped 4 elite athletes and “runfluencers,” who unleash their raw, unbridled energy for running, to feature in the campaign. Each of their stories showcase personal breakthroughs by embracing the energy within that comes from the runner’s high.
“This move supports PUMA’s athlete-first philosophy, ensuring the athletes receive global-level resources while also inspiring local communities. These partnerships also demonstrate our focus on empowering top-tier talent and cementing PUMA’s commitment in running innovation and performance across Southeast Asia,” Wang explained.
This partnership gives the chosen athletes access to PUMA Running’s performance footwear and apparel, including NITRO technology gear tailored to distance running. PUMA will also power athletes’ performance in local and international competitions, as well as provide opportunities for athletes to engage with the local running community.
See how these top-tier runners transform their lives to chase the high unleashed from running.
Real Runners, Real Effort
(Photo from PUMA PH)
Consistently among the top 5 runners in the SEA Games Steeplechase and a Philippine National Champion, Junel Gobotia, found that the demands of his training cost him time away from home and family. But his journey as an athlete helped him find the inner strength to win the many prestigious events he participates in to bring pride for both his family and country.
(Photo from PUMA PH)
Christine Hallasgo is a SEA Games Marathon Champion and National Milo Marathon Queen, who embodies the art of balancing passion and responsibility. As a marathon runner and devoted mother, she manages rigorous training alongside the demands of raising her daughter. Each of her victories becomes a heartfelt dedication to inspire her child and others like her—proof that motherhood and athletic excellence can coexist.
(Photo from PUMA PH)
First place in many of the 10k and 21k races she competes in, Jonna Lina Abutas, used to run alongside her twin sister. But a moment came when her sister’s injury forced her to train independently. Overcoming the challenges of self-coaching and finding her own rhythm, she now views solitude as her competitive edge.
(Photo from PUMA PH)
Beef Co is a rising “runfluencer” whose journey is defined by the constant challenge of pursuing peak performance without compromising his well-being. His determination propels him forward and has given him the chance to compete internationally during the 2024 Hyrox Open Incheon, marking his achievement by placing 2nd in his age group as part of his personal evolution.
Their journeys prove that running is more than just a sport—it’s a way to embrace challenges, discover strength, and experience the thrill of going beyond boundaries. According to Wang, each of these selected athletes embodies the European sports brand’s values of resilience, ambition, and innovation. “Their success stories align with our mission to champion the region’s top talent,” she claimed.
Unleash Your Inner Energy with PUMA
(Photo from PUMA PH)
PUMA’s ‘Go Wild’ campaign invites every runner to tap into their own energy, push past limits, and celebrate the joy of movement.
Aside from the campaign, PUMA is also looking to power the local community’s running performance with the PUMA NITRO Run Club powered by PUMA. Wang said, “The PUMA NITRO Run Club will serve as a platform for competitive and aspiring runners. As a trusted resource for serious runners looking to excel, this will leverage PUMA athletes’ accomplishments and expertise to lead advanced training sessions and provide professional guidance on preparation, performance, and race strategy.”
Whether you’re an elite athlete or just starting out, the call remains the same: trust yourself, let go, and run free. Unleash your inner energy with PUMA today.
Follow PUMA Philippines’ Instagram account to see more of PUMA’s “Go Wild” campaign featuring local athletes and runners. Stay tuned for the latest updates.
For more information, please visit www.puma.com
