Just in time for Mother’s Day, Tough Mama Home Appliances is making everyday biyahe extra special—with a simple but meaningful treat na siguradong makakapagpa-smile kay Mama!

From May 9 to 11, Tough Mama is rolling out its “LibrengSakay” Mother’s Day initiative, giving free jeepney rides along these busy routes:

There will be five pink jeepneys in total, making them easy to spot on the road. No tickets, sign-ups, or special passes needed—just hop on when you see one on the road. Whether you’re a nanay, lola, or simply someone on your way to work, the ride is completely free!

This gesture is Tough Mama’s way of saying thank you to hardworking moms,especially those who face traffic, long hours, and the everyday hustle—all to care for the people they love.

“This is our way of giving back to the strong, selfless mothers who give so much of themselves every day,” says the team behind Tough Mama.

Who is Tough Mama?

If you like using appliances at home that are reliable and built to last, chances are, you’ve met Tough Mama.

Tough Mama Home Appliances is one of the leading kitchen and home appliance brands in the Philippines, trusted for offering affordable yet high-quality essentials for every Filipino household. The brand began with everyday staples such as hair tools, rice cookers, and kettles, and has since expanded its range to include electric fans, air coolers, air conditioners, and even commercial appliances. Each product is designed to be reliable, practical, and reasonably priced, especially for moms who juggle countless roles at home.

The brand was founded by Ms. Carol Yao in 2011, inspired by her own grandmother, a tough yet loving woman who lived a full life well into her 80s and was a fantastic cook. Today, Tough Mama stands for that same strength and warmth — a tribute to generations of women who keep things together at home and beyond.

Their current brand ambassador is none other than Ms. Marian Rivera, the epitome of a modern-day tough mama — graceful, hands-on, and unstoppable. Now celebrating her sixth year with the brand, Marian continues to reflect the values Tough Mama upholds: strength, care, and everyday resilience.

A Brand Built for the Everyday Strength of Moms

Tough Mama continues to stand with the women who are at the heart of every Filipino home — the moms who give their all, day in and day out. That’s what “Libreng Sakay” is all about: a free ride, a small act of kindness, a moment of relief in the middle of a hectic day — a reminder that their everyday efforts never go unnoticed.

More than just a home appliance brand, Tough Mama has always been for the mama — the hardworking, selfless, everyday hero at the center of every Filipino home. Whether it’s through reliable appliances that make life easier or small efforts like this that offer relief and recognition, Tough Mama stays true to its purpose: to support, uplift, and stand beside every mama.

Because at its core, Tough Mama is built not just for the home, but for the women who make it whole.

Para sa mga tough na mama, from Tough Mama Appliances.