Rizal is a popular destination for bikers as it is known for its mountainous terrains in Antipolo City, San Mateo and Rodriguez. Today, SM Supermalls in the east – SM City Marikina, SM City Masinag, SM City San Mateo and SM Cherry Antipolo together with SM Cares launch the Bike Friendly Campaign following the success of the #BikeFriendlyMOA kick-off in September.
Bike Friendly Campaign in the east kicks off with a launch ceremony led by Marikina City Vice Mayor Marion Andres (center) with SM Supermalls President Steven T. Tan (2nd from left), Senior Assistant Vice President Johanna Rupisan (3rd from right), Regional Operations Manager Engr. Dennis Martel (left). Joining them are Lester Pimentel Wong of Vertis Star Chinese Café, Inc. (right) and a representative of Marikina Biking Community (2nd from right).
Fr. Allan Oresca of San Antonio De Padua Parish blesses the participants during the Bike Friendly Campaign launch in SM City Marikina
A biker poses for the camera during a ride out at SM City Marikina
A thousand ‘Share The Road’ string bags with reflectors are distributed to bikers who joined today’s launch in all four (4) malls. Bikers who are bound to the highlands in San Mateo and Marilaque and Sumulong Highways within Antipolo are treated with individual string bags with giveaways from partner tenants of each SM Mall. Simple blessing ceremonies are simultaneously held at SM City Marikina and SM City Masinag officiated by parish priests – Fr. Uldarico Dioquino of St. Therese of the Child Jesus in Antipolo City and Fr. Allan Oresca of San Antonio De Padua Parish in Calumpang, Marikina.
Bikers bound to the highlands of San Mateo drop by SM City San Mateo’s driveway to get Share The Road string bags during the Bike Friendly campaign launch
A shopper in SM City San Mateo poses for the camera with her dog in tow after receiving her Share The Road string bag
Fr. Uldarico Dioquino of St. Therese of the Child Jesus Parish blesses the participants at the Bike Friendly campaign launch in SM City Masinag
Joining the Bike Friendly launch at SM City Masinag is Bgy. Mayamot Kagawad Rico Paulo Estanislao and Assistant Mall Manager Raymond Bonifacio
Leading the Bike Friendly campaign launch in SM City Marikina are SM Supermalls President Steven Tan, Senior Assistant Vice President for Operations Johanna Rupisan, Regional Operations Manager Engr. Dennis Martel and Mall Manager Francis Cruz. Mall Manager Lorna Paderon led the launch at SM City San Mateo and Assistant Mall Manager Raymond Bonifacio for SM City Masinag and SM Cherry Antipolo.
Edison Badillo, a bicycle enthusiast who joined the Bike Friendly launch in SM City Masinag, is an inspiration to many for his perseverance in pursuing his passion for biking despite his disabilities.
Friends who bike together, stay together. These bikers happily pose for the camera in SM Cherry Antipolo at the launch of Bike Friendly Campaign
The Bike Friendly campaign at SM has organized, secure and free-of-charge parking zones designated solely for bicycles. Bike parking in these malls can accommodate altogether around 1,000 bikers at full capacity. Bikers can as well avail free parking perks and rider rewards from participating SM Affiliates and tenants.
A good day to bike with friends at SM City Masinag’s Bike Friendly campaign launch
These bikers flex their loot bags at the launch of Bike Friendly campaign in SM Cherry Antipolo
With SM’s bike-friendly facilities, customers can look forward to a safe, convenient, and enjoyable biking experience. Stay connected with the latest updates through the official Facebook Group – East Bicycle Riders (SM Community) and through official social media accounts of your nearest SM Supermall.
