In a move set to redefine the salon experience in the Philippines, Adarna Grande Holdings and Alpha 8 Corporation today announced a groundbreaking partnership. Signed on October 9, 2024 (venue to be confirmed), this collaboration promises to deliver a “level-up” experience for customers of Adarna Grande Salon, PhilFix, and Gwapengs – three of the country’s leading salon chains.

This strategic alliance brings together Adarna Grande Holdings’ extensive network and industry expertise with Alpha 8 Corporation’s innovative and high-quality hair care products. At the heart of this partnership lies a shared commitment to empowering salon professionals and elevating the standards of the industry.

“We are thrilled to join forces with Alpha 8 Corporation,” says Raffy Peralta, Owner Adarna Grande Corp. “This partnership allows us to offer our customers an unparalleled salon experience, combining our renowned services with the transformative power of Alpha 8’s exceptional products.”

A key highlight of the partnership is the integration of Alpha 8 Corporation’s flagship product, Cysteine Straight, into the salons’ service offerings. This revolutionary hair straightening system, the only FDA-approved cysteine-based solution in the market, provides a safer and more effective alternative to traditional keratin treatments.

Beyond Cysteine Straight, the partnership will also introduce clients to other innovative Alpha 8 products, including:

• U Colagen: A unique line designed to revitalize hair’s natural protein matrix, resulting in softer, more manageable, and healthier-looking hair.
• U Keratin: A keratin treatment with the lowest formaldehyde content in the market, adhering to strict safety standards while delivering exceptional results.
• My Home Salon: An aftercare product line designed to prolong the effects of salon treatments, ensuring clients enjoy lasting results.

“This partnership will definitely provide us a means of stretching out our hands and foothold in the salon industry and the rest of the hair market,” says James Paul A Santiago CEO/President of Alpha 8 Corporation.

This partnership marks a significant step forward for the Philippine salon industry, promising to elevate service offerings, enhance customer experiences, and empower salon professionals with cutting-edge tools and technologies.