In its thrust to promote physical health no matter what ones background in life is, Allianz PNB Life partnered with the Philippine Heart Association for the 2019 series of videos entitled, PHAs Fit Heart Minute.

Allianz PNB Life Digital Brand Management Head Kenneth Yu and the Philippine Heart Associations Dr. Nannette Rey (2nd and 3rd from left) receive the Silver Anvil award from the Public Relations Society of the Philippines.

The five videos, which featured people from different backgrounds showing how they can keep their heart healthy through one-minute exercises, were recently honored as one of the best PR tools at the recent Anvil Awards of the Public Relations Society of the Philippines (PRSP).

It has always been part of Allianz aim to inspire people to better themselves, whether through physical or financial means. With this award from the PRSP, we are encouraged to come up with more programs for a healthier world, said Allianz Chief Marketing Officer Gae Martinez.

Launched in May 2019, the PHA Fit Heart Minute series included a video of medical professionals talking about the importance of having a healthy heart and what ordinary people can do to achieve this.

According to PHA Past President Dr. Nannette Rey, Fit Heart Minute is all about jumpstarting and maintaining your healthy lifestyle goals. Anyone can do it at whatever fitness level. Young, old, fat, thin, obese, underweight, strong, frail. Do your Fit Heart Minute and slowly work your way to a healthier you. It is never too late to start.

The other videos featured Dr. Rey and fitness coach and TV host Jim Saret showing various forms of exercises targeting different types of people. It included the Youth Enhancer Exercise for senior citizens and a Doc Exercise for medical professionals.

Also included here is the Wherever Workout, which featured exercises that one can do anywhere, and the Day Booster Exercise, which showed how working professionals physically and mentally prepare for their work days.

Allianz PNB Life Digital Brand Management head Kenneth Yu and Dr. Rey received the Silver Anvil during the PRSPs awarding ceremonies at the Manila Hotel. More than 500 entries competed for various awards that honored the best in PR programs and tools in the local industry.

Apart from the Fit Heart Minute campaign, Allianz and the PHA have also partnered for other health-driven projects such as Camp Braveheart for post-surgical children with heart diseases.

The PHA has likewise taken part in Allianz nationwide health caravan, which promoted the importance of cardiovascular health among retail bankers.

In 2019, Allianz also received Silver Anvils for its Dare to Be Fit campaign and annual report.