BPI AIA Achieves Top Ranking Driven by Innovation and Customer-Centric Approach
BPI AIA Life Assurance Corporation (BPI AIA), a strategic joint venture between Bank of the Philippine Islands and AIA Philippines, announced its achievement as the #1 bancassurance company in the Philippines based on New Business Annualized Premium Equivalent (NBAPE), according to the official data from the Insurance Commission as of December 31, 2024. This accomplishment coincides with BPI AIA receiving the prestigious World Finance Award for Best Life Insurance Company in the Philippines for the seventh consecutive year.
The company also ranked #2 in Net Income and #4 overall in the industry, further solidifying its position as a leading player in the Philippine insurance market.
“We are incredibly proud to regain our position as the top-ranked bancassurance company in the Philippines and to receive this accolade yet again from World Finance,” said Karen Custodia, Chief Executive Officer of BPI AIA. “2024 was a year of both challenges and significant wins for the BPI AIA team. We navigated a highly competitive landscape and emerged stronger, driven by our unwavering purpose to build a better everyday life and future for all Filipinos.”
BPI AIA’s success in 2024 was fueled by several key factors. The company launched three innovative products—Future Ready, Wealth Advantage, and Aspire Premier—which resonated strongly with customers and significantly contributed to sales performance. BPI AIA’s dedicated and highly trained sales force played a crucial role in reaching customers and providing tailored financial solutions.
Furthermore, BPI AIA strategically focused on enhancing its digital capabilities to provide seamless and convenient customer experiences, recognizing the increasing demand for accessible and user-friendly online platforms. The company also prioritized building strong relationships with BPI branches to effectively reach a wider customer base, leveraging the bank’s extensive network to connect with more Filipinos and offer them tailored insurance solutions.
The World Finance award recognizes BPI AIA’s consistent excellence in the life insurance sector, highlighting its commitment to innovation, customer service, and financial strength. The award considers various factors, including financial performance, product innovation, market leadership, and corporate governance.
Looking ahead, BPI AIA is positioned to continue its leadership in the life insurance industry, further advancing its customer-centric approach and leveraging technological innovations to create even more personalized and accessible solutions for Filipinos. With a steadfast commitment to excellence, BPI AIA aims to empower individuals and families across the Philippines to take control of their financial futures and achieve long-term security. As the company celebrates its continued success, it remains dedicated to fulfilling its mission of building a better everyday life for all Filipinos.
