Tuesday, April 8, 2025

CIMB: At the front of the Philippines’ digital banking revolution

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CIMB: At the front of the Philippines’ digital banking revolution

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It was not too long ago when in-branch banking was our reality in the Philippines. Remember the time when you had to physically visit a bank to do your transactions, which was time-consuming and required a lot of time and effort? Long lines at branches and tedious paperwork were the norm. Some people would even go on half-day leave just to make sure they finish their errands at the bank, the same bank that would give them peanuts as interest rates in exchange for their business.

It all changed when CIMB Bank Philippines landed on our shores.

Financial inclusion and access to credit

It had a mission: To provide all Filipinos accessible financial solutions that they deserve, so that they can achieve their life goals. It endeavored to address pain points that customers had with traditional banking, and fast forward to 2025—thanks to its introduction of digital-only banking—Filipinos can now take charge of their finances and open a savings account in less than 10 minutes though a mobile app. More people now have access to loans, which is often the first step towards building a prosperous life.

With developments that include amassing 9 million customers in six short years and spearheading limited-time promotions that give customers previously-unheard-of interest rates that soar as high as 25% per annum, CIMB has solidified its position as the nation’s leading digital bank, securing the 41st spot among the world’s top 50 digital banks in a ranking conducted by The Asian Banker. This prestigious recognition not only highlights CIMB’s excellence in digital banking but also affirms its role as the Philippines’ Best Digital Bank. As an all-digital financial institution, CIMB continues to set new standards in banking, empowering Filipinos to achieve their financial goals through innovative and accessible solutions.

A global benchmark

CIMB’s latest accolades from The Asian Banker cement its status as the most awarded digital-only commercial bank in the Philippines, with over 120 industry recognitions. Its inclusion in The World’s Top 100 Digital Banks Ranking underscores its financial strength, strategic innovation, and unwavering commitment to providing an exceptional virtual banking experience to its customers.

The World’s Top 100 Digital Banks Ranking is a prestigious annual assessment that evaluates the success of independent digital banks globally. It recognizes institutions that operateoutside the traditional commercial banking model and deliver unique, tech-driven financial solutions. Since 2021, The Asian Banker has set the global benchmark for digital banking excellence, acknowledging the market leaders who redefine the industry on local, regional, and global levels. For years, CIMB has been a part of this list, reaching a high of number 41 this year—head and shoulders apart from its nearest local peers.

Shaping the future of banking

As CIMB embarks on the next phase of its journey, it remainsdedicated to revolutionizing the banking experience in the country. With more savings, loans, and investment products to offer to more segments; more strategic partnerships to add to those it currently has with powerhouses Lazada, and Shopee; and more exciting promos on the horizon, the bank continues to empower Filipinos to bank the way they deserve—seamlessly, securely, and conveniently.

Not yet a CIMB customer? Visit cimbbank.com.ph and learn how banking can be an easy, safe, and rewarding experience.

Download the CIMB Bank PH mobile app on the App Store, Google Play, or AppGallery  today.