The event—hosted at the sleek and revamped Columbia ATC store—welcomed members of the Official Star Wars Group of the Philippines, representatives from Ayala Malls, prominent influencers, and media personalities. Attendees were treated to an immersive Star Wars experience, where the atmosphere captured the essence of the Dark Side while highlighting Columbia’s renowned craftsmanship and commitment to adventure.

The spotlight of the evening was, of course, on the Star Wars-inspired apparel and gear. Featuring designs that channel the power and mystique of Darth Vader, the collection includes a 3-in-1 interchange jacket, bucket hat, ballcap, and sling bag. These pieces blend cutting-edge outdoor functionality with bold Star Wars aesthetics, reflecting Columbia’s dedication to innovation while appealing to the fandom’s love for the saga.

This unique celebration seamlessly blended pop culture with outdoor performance, generating buzz across social media and enhancing brand visibility. The launch of the Star Wars x Columbia collection not only solidified Columbia’s reputation for creative collaborations but also underscored its commitment to providing quality outdoor gear with a touch of storytelling magic.

Fans of both Star Wars and Columbia can now explore the Power of the Dark Side collection at Columbia stores  at SM Mall of Asia and Alabang Town Center branches. Whether you’re traversing the wilderness or embracing your inner Sith Lord, this collection is designed to inspire adventure—on any planet.