The comeback is here, and this time, it’s about more than just making a return. FHM Philippines is making its presence felt once again, bringing back the excitement, identity, and influence that made it a recognizable name in entertainment and pop culture.
But behind this renewed wave of attention is Play Time Entertainment, a name that is proving it isn’t simply here to support a comeback. It’s here to make an impact, create opportunities, and leave a lasting mark on the industry.
Play Time Entertainment is stepping beyond the role of a supporter. Its involvement represents a bigger vision—one that embraces fresh possibilities, celebrates creativity, and recognizes the power of entertainment to bring people together. By being part of FHM’s return, the company is positioning itself as a player that understands the importance of building something meaningful, rather than simply being associated with a familiar name.
FHM’s comeback is an opportunity to reconnect with its audience while opening doors to a new generation. And with Play Time Entertainment in the picture, the conversation goes beyond nostalgia. It becomes about reinvention, innovation, and the future of the entertainment landscape.
From there, the story goes deeper. FHM Afters: The Podcast is an intimate, unfiltered audio-visual series where FHM’s most-loved personalities share bolder, never-heard revelations. Then it steps off the screen and into the room. FHM Nights brings premier nightlife and venue activations that celebrate the cover stars and showcase “the new allure” in real time, while FHM World, the brand’s luxury tier, lifts FHM into high-end lifestyle experiences, private activations and world-class style. The path ends with an iconic tradition: the FHM 100 Sexiest Women makes its grand comeback, reimagined and elevated as the annual celebration of beauty, power and modern influence.
Print does not disappear. It becomes a collectible: limited physical copies autographed by the featured cover girl.
The women of FHM show what that means. Faye Lorenzo, Vanessa Peña, Liezel Lopez, Analyn Barro and Arra San Agustin are creators, actresses and personalities who already build their own audiences and tell their own stories. FHM once defined women through the lens of its era. Today it gives them reach beyond their own channels, a cover-girl spot every month, and the platform to become something more. Talents chosen through public voting earn their place in the album, so audiences help decide who is featured.
“FHM is not coming back to repeat its past,” said PlayTime Entertainment president Crisanto Roy Alcid. “Today’s talents don’t wait to be discovered, they build their own audiences. What we offer is the stage, the partners and the reach to take them further. That is the print we want to leave on this industry.”
PlayTime Entertainment Spokesperson, Ms. Adela-Mae Marshall gives the welcome address on the brand’s comeback, lifestyle and entertainment.
The night closes with a blackout and a spotlight on Sanya Lopez, unveiled as the first FHM cover girl of the relaunch, another timestamp in Philippine media history. After her interview and the media Q&A, Marshall, Alcid and Lopez join the champagne toast to the new FHM.
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