Hino Motors Philippines (HMP) recently hosted a media luncheon where Chairman Vicente T. Mills Jr. and leading executives shared their experiences and reflections on the company’s 50-year journey. This event marks the beginning of a series of celebrations leading up to HMP’s 50th anniversary in 2025.
A Journey Through Time
During the luncheon, Chairman Vicente T. Mills Jr., along with other HMP officersrecounted the company’s humble beginnings in 1975 and its evolution into a key player in the Philippine automotive industry. They highlighted the milestones and challenges that have shaped HMP’s growth and success over the past five decades. From its early days of establishing a foothold in the market to becoming a trusted provider of trucks and buses, HMP’s journey has been one of resilience, innovation, and commitment to quality.
Present Achievements
Today, Hino Motors Philippines is a prime mover in the commercial vehicle sector, known for its reliable and high-performance trucks and buses. The company’s state-of-the-art manufacturing facility in Laguna and its extensive network of dealerships nationwide ensure that HMP continues to meet the needs of its customers.
Offering a complete range of vehicles for varying business requirements, Hino caters to people movers, heavy haulers and even those that need nimble, light cargo carriers such as the popular Hino 200 Series. Additionally, with Hino Quality Body, HMP offers high-quality rear body options that cater to various business needs, ensuring that customers receive vehicles tailored to their specific requirements. The company’s commitment to the Hino Total Support promise underscores its dedication to providing comprehensive after-sales service and support, ensuring that customers experience maximum uptime and productivity.
Looking back to its Love Bus legacy, Hino commits to elevating Philippine mass transportation as it continues to make significant contributions to improving public mobility now with Hino Modern PUV. These modern PUVs are designed to provide safer, more comfortable, and environmentally friendly transportation options for the commuting public, aligning with the government’s PUV modernization initiative.
Community Initiatives
Hino Motors Philippines is deeply committed to giving back to the community. Over the years, HMP has launched numerous initiatives aimed at improving the lives of Filipinos. These include educational programs, environmental conservation efforts, and disaster relief operations. HMP’s community outreach programs focus on empowering local communities through skills training, scholarships, and support for small businesses. The company also actively participates in environmental sustainability projects, such as reforestation and waste management campaigns, to help preserve the country’s natural resources.
Looking Ahead
As Hino Motors Philippines looks to the future, the company is excited to continue its legacy of excellence. The executives expressed their enthusiasm for the upcoming 50th anniversary celebrations and activities planned for 2025 and beyond. HMP commits to staying true to its Total Support promise, ever learning and ever evolving to provide Filipinos true reliability for their business.
The media luncheon will also serve as a kick-off for their 50th anniversary next year.
The celebration will feature a series of events and activities, including customer appreciation programs, community outreach initiatives, and the launch of new products. HMP invites all its stakeholders to join in the celebration and look forward to another 50 years of success and innovation.
