Mega Prime Foods Inc., the company behind Mega Sardines, the #1 sardines brand in the Philippines, has built a strong legacy in the fishing and food industry. Founded by William Tiu Lim, the company has grown from its humble beginnings as a fishing group 50 years ago into a powerhouse with a diverse portfolio of globally recognized brands.
CEO and President Michelle Tiu Lim-Chan of Mega Prime Foods Inc.
As the company celebrates this milestone, it looks ahead with a focus on innovation, sustainability, and inclusive leadership. In 2023, Michelle Tiu Lim-Chan was appointed President and CEO, continuing the company’s commitment to growth.
Her appointment is significant—not just as a woman executive but as a daughter stepping into a leadership role in a family business, reflecting a shift toward more inclusive leadership.
A recent PBCWE census showed that women held 21% of board seats in 2022 but only 13% of CEO positions in the country. Tiu Lim-Chan’s leadership is a step toward increasing female representation at the executive level.
Beyond her role as CEO, she is a mentor and role model, demonstrating that women can lead successfully while managing personal commitments. She fosters a workplace where employees feel valued and empowered, championing inclusive leadership and supporting the next generation of female leaders. Through her leadership, she is helping shape the future of Mega Prime Foods and contributing to a more diverse business landscape in the Philippines
A Family Legacy of Excellence and Malasakit
Leading with purpose—Michelle Tiu Lim-Chan inspires innovation and inclusivity this Women’s Month
The value of Mega Malasakit was built on the strong foundation of Filipino family values—caring, providing, and extending support to others. This has been the driving force behind Mega Prime Foods’ success. With a steadfast commitment to this vision, Tiu Lim-Chan ensures that the Mega legacy continues to thrive, inspiring future generations and expanding its impact beyond borders.
“When malasakit is embedded in the workplace culture, it fosters an environment where employees work with compassion and a genuine desire to uplift one another. It becomes a powerful motivator, encouraging individuals to act with goodwill and purpose. In our 50 years in the business, our proudest edge is our ability to translate this commitment into our products, fostering a deep understanding of food and love on the table,” shares Tiu Lim-Chan.
Her dedication to sustainability is also evident through the Mega Ocean Clean-Up, an initiative that involves sweeping the sea floor for garbage by attaching nets to the company’s boats and bringing the collected waste back to land. This effort reflects her commitment to environmental responsibility and marine conservation.
With a deep respect for the brand’s rich heritage and culture, Tiu Lim-Chan has transformed Mega Prime Foods into a modern, globally competitive enterprise. Under her leadership, the company has expanded its portfolio, diversifying into the beverage industry with Primo Sparkling Juice and Jimm’s Coffee Mix. Her bold vision continues to drive the company’s commitment to quality, innovation, and service to Filipino families.
Women Leading the Future of Business
Michelle Tiu Lim-Chan is a testament to the power of women in leadership, proving that they have the ability to inspire, empower communities, and raise industry standards. Her dedication and vision continue to pave the way for future generations, demonstrating that women can lead with impact, innovation, and purpose.
She strongly believes in continuous learning, having graduated from Harvard Business School and the University of British Columbia. She also shares this passion for growth by conducting training for her team, ensuring that her leadership fosters a culture of learning and excellence within Mega Prime Foods.
As Mega Prime Foods celebrates this remarkable milestone, it also takes this Women’s Month as an opportunity to recognize the impact of women in leadership. Tiu Lim-Chan’s commitment to innovation and sustainability reflects how women continue to shape industries and drive meaningful progress
Her leadership serves as a beacon of inspiration, proving that women have the ability to empower communities, raise industry standards, and lead with impact, innovation, and purpose. Through her example, she continues to break barriers and redefine what it means to be a female leader.
By blending tradition with forward-thinking solutions, she is shaping the future of Mega Prime Foods, ensuring that its impact will be felt for generations to come.
Fore more information, visit megaprimefoods.com.ph or shop on its official stores in Shopee, Lazada and Tiktok Shop.
