Nissan Philippines Reflects on Milestones That Have Shaped the Brand’s Legacy

Nissan celebrates its 55th Anniversary with the theme of Go Go Nissan!

Nissan Philippines kicks off a year-long celebration of 55 years in the country with Unstoppable at 55, a dynamic two-day event held on November 23-24, 2024, at the Venice Piazza, Grand Canal Mall in Taguig City. The event, which showcases Nissan’s rich history and unwavering commitment to innovation, opened with Nissan’s new tagline, Always Daring, first debuted earlier this year at the 9th Philippine International Motor Show (PIMS).

The event reflects the spirit of Always Daring, capturing the brand’s bold journey and its drive to bring cutting-edge vehicles and services to the Philippine market.

From L to R: Host Gio Kawachi and panelists Raena Abella, Nissan Philippines President Yasuhisa Masuda, and Dexter Lim

Day one was a high-energy affair, exclusively attended by media partners, loyal car clubs, and Nissan employees. The event kicked off with speeches from Nissan Philippines President Yasuhisa Masuda and Atty. Ma. Theresa Veloso, who represented the City of Taguig.

A highlight of the day was a panel discussion with passionate Nissan owners Raena Abella and Dexter Lim. Sharing their personal experiences with Nissan, they highlighted how the brand has become an integral part of their lives. They were joined on stage by President Yasuhisa Masuda, who expressed the significance of these connections.

Nissan employees model the NISMO Capsule Collection together with Nissan Philippines President Yasuhisa Masuda

Another thrilling moment came with the unveiling of the NISMO Capsule Collection – a collaboration with the local design lab, SNK ATK. This exclusive collection features six unique clothing pieces, blending fashion with the unmistakable design elements of Nissan’s Motorsport division, NISMO.

Nissan also honored its dedicated car clubs for their passion and loyalty, recognizing their essential role in the brand’s growth in the Philippines. These communities have truly helped shape Nissan’s success story locally.

On day two, the celebration opened to the public, inviting everyone to experience Nissan’s legacy firsthand. Guests enjoyed a range of interactive activities, including raffle segments with exclusive Nissan merchandise up for grabs.

The Nissan Heritage Display took center stage, offering a nostalgic journey through the brand’s iconic models. Attendees marveled at classic vehicles like the legendary Fairlady Z and R32 Skyline GT-R, alongside the latest Nissan Z and Z NISMO. Each car represented a different era, evoking admiration and excitement from the crowd.
President Yasuhisa Masuda shared his excitement for the future, saying, “For 55 years, Nissan has always been a part of the Filipino journey, providing iconic, reliable vehicles. We thank everyone who has supported the brand and look forward to celebrating the next 55 years with them.”

As Nissan celebrates its remarkable 55-year journey in the Philippines, the brand looks forward to continuing its legacy of excitement and innovation with a forward-looking vision, Nissan Philippines promises even more groundbreaking products and services for Filipinos in the years to come.