It was a huge hello for Peaboo Baby as the brand unveiled its newest products during a special grand launch event held on October 5, 2026, at the TikTok Philippines Office in BGC, Taguig. The event gathered influencers, affiliates, creators, and brand supporters who came together to witness the reveal and experience of Peaboo Baby’s latest collection of baby and kiddie essentials.
The event was led by Bea Borres, CEO and Co-Founder of Peaboo Baby, who shared her personal journey and inspiration behind the brand’s newest products. Bea highlighted the collaborative efforts of Peaboo Baby’s Product Development and Marketing teams in bringing the new collection to life, sharing how each product was thoughtfully developed with the changing needs of little ones in mind.
A major highlight of the event was the unveiling of the Peaboo Baby Hello Kiddie Bag, bringing together 15 premium essentials made for little ones as they grow and explore. The thoughtfully curated bag features a mix of new and everyday essentials, including Bath Mousse, Dry Wipes, Baby Cologne, skincare, and other personal care products, giving moms more ways to discover Peaboo Baby as their little ones grow.
The excitement continued with the introduction of three new product collections. The Peaboo Baby Vegan Rice Bath Mousse offers a fun and fluffy bath time experience for little ones 1 year and up, available in Strawberry, Powder Cloud, and Sweet Sunshine scents.
The Peaboo Baby Cologne Collection features five mild and comforting scents for babies 3 months and up: Morning Fresh, Strawberry Dream, Baby Cuddles, Little Pea, and Powder Kiss. Among the collection, Little Pea holds a special meaning for Bea as it was inspired by her daughter, Hopea.
Completing the new product reveals was the Peaboo Baby Liquid Powder, a convenient liquid-to-powder formula offering a soft, powdery finish while helping absorb excess moisture.
Throughout the event, influencers and affiliates had the opportunity to try and experience the new products firsthand, discovering their different textures, scents, and features while learning more about the stories behind each new addition.
Among the notable personalities who joined the special event were Benedict Cua, Meray Yamada, and Kayla Aan Gorostiza (sister of Andrea Brillantes), together with Peaboo Baby’s growing community of influencers, affiliates, and creators.
Beyond the product reveals, Bea also shared the heart behind the new collection, emphasizing her desire to give more moms and kids the opportunity to discover and experience Peaboo Baby products as they move into different stages of growing up. She shared how the team carefully developed and tested the new products to ensure that they were products the brand could confidently introduce to families.
The event also marked the introduction of Peaboo Baby’s TikTok Affiliate Ranking Competition, officially welcoming affiliates to an exciting new challenge. The competition mechanics and prizes for the top-performing affiliates were unveiled during the event, giving Peaboo Baby’s creator community another opportunity to grow and celebrate alongside the brand.
With the launch of its newest products, Peaboo Baby continues to expand its commitment to gentle care, creating essentials designed to support little ones as they grow. As the brand enters this new chapter, Peaboo Baby looks forward to bringing more meaningful products and experiences to moms, children, and the communities that continue to be part of its journey.
