by Mitzi Anais Mendoza
Advertising campaigns often thrive on collaboration, but aligning creative visions of clients and agencies can be a challenging matter in the process. To know how to navigate and overcome these differences, fourth-year Advertising and Public Relations students from Polytechnic University of the Philippines (PUP) are set to host “Ready, Set, Row! Staying in Sync for Bigger Waves and Bigger Wins” on February 4, 2025 at PUP Bulwagang Balagtas.
The event will invite esteemed leaders from the client and agency side, where each will thoroughly discuss how they develop an advertising campaign and how they address creative challenges. It will also include a forum where both speakers will exchange conversations about achieving success in campaigns.
As part of the majestic return of AdCongress on its 21st year entitled “OlympiAD: Championing the Future of Advertising and Public Relations”, the seminar will also feature engaging discussions on how both forces keep up on new trends and emerging technologies in the brand and advertising industry that will inspire attendees to deliver impactful campaigns in the future.
Since its launching, PUP AdCongress has remained steadfast in becoming an avenue for students to learn from the industry professionals and enhance their knowledge in the field of advertising and public relations. The tradition continues with a series of seminars, which includes the highly anticipated “Ready, Set, Row!” on the lineup this year.
Whether you’re a marketing professional, an aspiring advertising practitioner or someone who simply wants to gain new insights from industry experts, this event welcomes everyone to attend. For registration and more information about the event, you can visit BAPR S1NAGTALA Facebook page.
