SM, through the SM Store’s “Shop and Share a Toy” recently provided Christmas toys to 6,000 underprivileged kids in Metro Manila, Cagayan, Isabela, Batangas, Bicol Region, Cebu, and Zamboanga City to herald the season of giving.
This year’s initiative was a 20 percent increase from last year’s 5,000 donated toys. The distribution of toys was conducted in partnership with SM Foundation, World Vision, Good Neighbors Philippines, and Rotary International.
Kids in Cebu received brand new learning toys through SM Store JMall’s Shop&Share a Toy program in partnership with World Vision Cebu.
From December 1 to 10, 2024, SM Store offered customers the chance to bring joy to a child by donating a toy with a small contribution. For every single-receipt purchase of PHP3,000, customers were eligible to donate a brand-new toy for only PHP100.
SM Store turned over toys to its partner organizations including SM Foundation, World Vision, and Good Neighbors Philippines.
The City Social Welfare and Development (CSWD) Offices of Solana in Cagayan Province and Cauayan in Isabela also benefited from the Shop&Share a Toy program through SM Store Tuguegarao and SM Store Cauayan.
Through the donations from the campaign, select SPED (Special Education) schools in Zamboanga City were also able to recreate their play area inside the classrooms.
A 2021 study highlighted the vital role of games and toys in children’s lives, contributing significantly to their cognitive, motor, psychosocial, emotional, and linguistic development.
SM Store Mindpro, in partnership with Rotary International Zamboanga City West and the local government of Zamboanga City, donated brand new learning toys that will benefit SPED schools.
For more information about SM Store’s Shop&Share programs, visit smstore.com/csr.
