The tech-meets-trend excitement is making waves at the home of the Blue Eagles, Ateneo de Manila. From January 20 to 24, 2025, Atenistas were buzzed with
excitement as Sony Philippines’ second stop for the “Next Gen Campus Takeover”, which transformed the area to a hub of creativity, music, and tech, drawing crowds of students eager to experience Sony’s cutting-edge personal audio products firsthand.
Sony’s Next Gen Campus Takeover x Ateneo de Manila University
Immersive Activities with a Gen-Z Twist
The event was a blend of interactive activities and hands-on experiences that resonates with Gen Z’s love for connection and expression. Atenistas got to experience the high-energy Fast Reaction Game, Blind Karaoke, and a TikTok-inspired Guess the Music challenge—all featuring Sony’s flagship audio products. Each activity was an opportunity for students to experience the exceptional noise-canceling capabilities of the WH-1000XM5 headphones, and the dynamic ULT Tower 10 Speaker with its bass-emphasized sound.
Photo from Association of Communication Majors
The Photo Booth added a stylish flair, as students posed with the WH-1000XM5 headphones and snagged photo strips that dominated their Instagram feeds. Sharing their experiences with hashtags like #SonyPHxACOMM and #SonyPHCampusTakeover, participants turned the activation into a trending moment.
Photo from Association of Communication Majors
A Stylish Tech Statement that Rocked the Feed
Sony upped the ante with video challenges. Atenistas were asked to style their best OOTDs with Sony Headphones, and highlight the key features they enjoyed upon usage. Participants were asked to create a Tiktok video or Instagram Reel highlighting its noise-cancelling, dynamic sound, or sleek design and use the hashtags #SonySquad #SonyPH. The winner will be determined on February 14, 2025 by combining the highest number of likes and comments, to win a brand new Sony Headphones!
On to the Next University!
The Sony Personal Audio Campus Takeover was more than an event; it was a celebration of sound and self-expression. By integrating innovative technology with activities that speak to Gen Z’s values of creativity and social sharing, Sony Philippines has set a new standard for campus activations.
If you want to keep up with Sony’s latest news on their Next Gen Campus Takeover, follow Sony Philippines on Facebook, Instagram, and TikTok to catch event photos, tips, and other product giveaways.
