Sony Philippines recently hosted an exclusive launch event at the Batangas Racing Circuit last January 22, 2025, that brought together photographers, videographers, and tech enthusiasts to witness the highly anticipated debut of the Sony α1 II and the FE 28-70mm F2 G Master lens (SEL2870GM). The event celebrated Sony’s relentless pursuit of innovation and excellence, solidifying its status as a trailblazer in the imaging industry.
Sony α1 II and FE 28-70mm F2 G Master lens Launch with Benjo Cabarro and Sherard Yu
The event featured two renowned guest speakers, Sherard Yu and Benjo Cabarro, who captivated the audience with dynamic demonstrations of the α1 II and SEL2870GM in action. Their sessions highlighted the incredible capabilities of these products across both videography and photography, showcasing Sony’s commitment to empowering creators with cutting-edge tools.
Pioneering Excellence in Imaging
Opening the event was Shuhei Sugihara, Managing Director of Sony Philippines, who emphasized the brand’s vision to deliver Kando, a Japanese word that means deep emotion. “This philosophy inspires us to create products that not only meet the technical needs of professionals but also evoke a profound emotional connection.” His words set the tone for the day, highlighting Sony’s dedication to blending technology with artistry.
Sherard Yu’s Video Demo: A Showcase of Precision and AI Power
Sherard Yu, a Sony Alpha Professional, delivered a thrilling video demonstration using the α1 II. Highlighting its AI-driven real-time tracking and high-resolution 8K video capabilities, Sherard captured breathtaking footage of race cars performing precision drifting and donut tricks. The demo showcased the camera’s ability to deliver cinematic-quality results in fast-paced and dynamic scenarios. From seamless tracking to vibrant detail, the α1 II proved its mettle as a game-changing tool for professional videographers.
Photo taken using Sony α1 II
Benjo Cabarro’s Action-Packed Photo Session
Renowned sports and motorsports photographer Benjo Cabarro took center stage to demonstrate the prowess of the α1 II and SEL2870GM lens in high-speed action photography. Through dynamic shots of motorsports, Benjo emphasized the camera’s exceptional 50.1MP sensor and a lightning-fast focus together with the lens’ exceptional sharpness and bokeh. His tips for freezing motion and creating depth in action-packed shots inspired the audience, showcasing how these tools redefine the possibilities of sports photography.
Photo taken by Benjo Cabarro using the SEL2870GM
Collaborative Night Shoot: Portraits in Motion
The evening concluded with a collaborative night shoot by Sherard and Benjo. Using a dramatic setup involving sports cars, motorcycles, smoke machines, and rain simulation, the duo demonstrated how the α1 II and SEL2870GM excel in low-light and challenging environments. The results—stunning portraits with rich details and striking contrast—epitomized Sony’s promise of excellence.
The Sony α1 II: Redefining Professional Imaging
The α1 II builds on the legacy of its predecessor with enhancements that cater to both photographers and videographers. Key features include:
Explore the full specifications here.
FE 28-70mm F2 G Master Lens: Precision and Versatility
The SEL2870GM lens complements the α1 II with its exceptional optical performance and adaptability. Key highlights include:
Discover more about the lens here.
A Milestone for Creators
Sony’s α1 II and SEL2870GM launch was not just an event but a celebration of innovation and creativity. The products showcased promise to redefine what’s possible in imaging, empowering creators to bring their visions to life with tools that push boundaries. Available in all authorized Sony dealers nationwide.
Stay updated on Sony’s latest innovations by following @Sonyphinc on Instagram and TikTok. The future of imaging has arrived, and it’s brighter than ever.
