Tanduay Distillers, Inc. (TDI) reported that its Tanduay rums are now available in 18 countries outside the Philippines.
“Our international expansion plan continued even during the pandemic, and we thank our international partners for contributing to this growth. This year, plans are already underway to enter more markets as we finish ironing out the details of our agreements,” said Marco Ngo, Tanduay International Business Development Manager, and Senior Brand Manager.
Tanduay rums are now available in Europe in the markets of France, Germany, Belgium, the Netherlands, Luxembourg, the United Kingdom, Austria, Poland, Georgia, Armenia, and the Czech Republic.
In the Asian region, they are in select stores in China, Singapore, Qatar, and the United Arab Emirates.
Tanduay rums are also available in the United States, Canada, and Costa Rica in the Americas. In the U.S., they are available in the states of Arizona, California, Florida, Hawaii, Illinois, Indiana, Massachusetts Michigan, Minnesota, Nevada, New Jersey, New York, Pennsylvania, Tennessee, Texas, Washington, and Wisconsin, and the territory of Guam. It will enter the markets of Georgia and Kansas this year.
As part of its international marketing efforts, the brand partnered with leading teams from the National Basketball Association, which includes the Golden State Warriors, Minnesota Timberwolves, Phoenix Suns, and the Milwaukee Bucks.
Ngo shared that Tanduay’s international business grew by 16% in 2022 compared to the previous year. It recorded the most significant growth in its Asia-Pacific and Middle East markets at 293%.
“Our international business has been showing good numbers. We hope to continue this traction this year as we add more regions to our expansion and develop new products that will cater to these markets,” he said.
