Thailand officially launched its participation in the World Food Expo (WOFEX) 2026, one of the Philippines’ leading international food and beverage trade exhibitions, held from July 29 to August 1, 2026, at the SMX Convention Center and World Trade Center Metro Manila. Under the campaign “THINK RICE, THINK THAILAND: We Serve the Best Quality Rice to the World,” Thailand is showcasing a wide range of premium rice products at Booth No. 1075, Hall 4, SMX Convention Center, highlighting the quality, diversity, and global reputation of Thai rice.
Thailand’s participation is jointly supported by the Department of International Trade Promotion (DITP) and the Department of Foreign Trade (DFT), Ministry of Commerce of Thailand, through the Thai Trade Center in Manila. The initiative aims to strengthen trade cooperation between Thailand and the Philippines while promoting greater awareness of the quality and competitiveness of Thai rice in the international market.
The official opening of the Thailand Pavilion was marked by a rice pouring ceremony. VIPs in attendance (from left to right) included Ms. Sutinee Vathana, Director of the Thai Trade Center in Manila, H.E. Mrs. Makawadee Sumitmor, Ambassador of the Kingdom of Thailand to the Republic of the Philippines, and Mr. Ian Roberts, Senior Vice President in Asia, Informa Markets. The ceremony reflected the strong trade relationship between Thailand and the Philippines and reaffirmed Thailand’s commitment to supplying high-quality rice products to global markets.
Ms. Sutinee Vathana, Director of the Thai Trade Center in Manila, highlighted Thailand’s commitment to promoting premium Thai rice and strengthening partnerships with Philippine importers, distributors, retailers, and food service operators. She noted that the “Think Rice, Think Thailand” campaign not only showcases the excellence of Thai rice but also creates new opportunities for bilateral trade and business cooperation.
Visitors to the Thailand Pavilion can explore a variety of premium Thai rice, including Thai Hom Mali Rice, Riceberry Rice, Sangyod Rice, Chumphae Rice, Thai Fragrant Rice, and Thai White Rice. The pavilion also features live cooking demonstrations by chefs from Thai SELECT restaurants in the Philippines, showcasing authentic Thai dishes prepared with different Thai rice varieties. In addition, the event provides a valuable platform for Thai rice and Thai rice product exporters and Philippine businesses to connect and explore new trade opportunities.
For more information, please contact:
Thai Trade Center in Manila Department of International Trade Promotion (DITP) Ministry of Commerce, Thailand Tel: (+63) 8894 0406 / 8894 0403 ttcmanila@yahoo.com
