Sunday, March 9, 2025

Web3 on Wheels: YGG Pilipinas Hits the Road with the Metaverse Filipino Worker (MFW) Caravan

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Web3 on Wheels: YGG Pilipinas Hits the Road with the Metaverse Filipino Worker (MFW) Caravan

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YGG Pilipinas is embarking on a four-month tour with the Metaverse Filipino Worker (MFW) Caravan, a traveling roadshow bringing the future of work to six key cities across the Philippines. From April to August 2025, the MFW Caravan will showcase how Filipinos can level up their skills and access fun new ways to earn online, all without having to leave their hometowns. The multi-stage event is part of a year-long initiative introducing more Filipinos to the rapidly growing digital economy with alternative career opportunities beyond traditional employment and overseas work.

Through hands-on workshops and expert talks hosted by YGG Pilipinas’ educational platform Metaversity, MFW Caravan attendees will learn how they can future-proof their careers with emerging technologies including Web3, AI and decentralized physical infrastructure networks (DePIN). Lessons offered by Metaversity will include resume building, optimizing work through AI, and using decentralized applications (DApps). During each Caravan stop, job boards and career orientation will also be available. Attendees can also partake in event quests to earn rewards, including AI bounties designed and offered by YGG’s Future of Work program, and learn more about how to join a community through the Metaverse Filipino Alliance.

“The MFW movement is proof that anyone can carve out a sustainable future in the global decentralized digital economy. We’ve seen former OFWs return home and find new income streams online, students turn their love for video games into careers, small business owners tap into Web3 to expand their addressable market, farmers explore digital opportunities to supplement their livelihoods, and working moms build careers from home so they never have to leave their children behind. Their stories of resilience and success show that the future of work isn’t just coming—it’s already here. And the best part is that they can do it all from home, right here in the Philippines,” said Mench Dizon, Country Head of YGG Pilipinas.

The MFW movement launched in January 2025 with the YouTube release of the short film, Metaverse Filipino Worker, showcasing real-life stories of Filipinos building digital careers in Web3. The video, available at MFW.Life, hit more than a million views in less than two weeks of its release. The stars of the film will be traveling with the MFW Caravan to meet communities in person and answer questions about their journey, including how they overcame personal challenges and discovered global opportunities.

In true YGG Pilipinas fashion, each leg of the MFW Caravan will feature Web3 game demos, showmatches, and tournaments for popular Web3 gaming titles. For many MFWs, Web3 gaming has been their entry point into the open metaverse. These games serve as a fun and rewarding introduction to blockchain and cryptocurrencies while helping players get started with the support of the YGG Pilipinas community.

“The MFW Caravan reflects a crucial shift in how Filipinos approach work—one that prioritizes digital skills, borderless opportunities, and economic empowerment without the need to go overseas to get it. At the DICT, we recognize the importance of preparing our workforce for these changes by promoting education and upskilling in emerging fields like Web3 and AI. By expanding awareness and opening more pathways to these opportunities, we are laying the foundation for a more inclusive and resilient digital workforce in the Philippines,” said Emmy Lou Delfin, Director, ICT Industry Development Bureau (IIDB) and Regional Director, MIMAROPA at the Department of Information and Communications Technology (DICT).

As industries rapidly evolve with emerging technologies like Web3 and AI, the demand for skilled professionals is surging. According to the World Economic Forum’s whitepaper, The Rise of Global Digital Jobs, there are currently over 70 million digital jobs worldwide, with projections indicating this number could approach 100 million by 2030. At the same time, the Web3 market—valued at over USD $1 billion—is expected to grow sixfold in the next five years, according to Mordor Intelligence. YGG Pilipinas’ goal is to provide digital upskilling opportunities to all Filipinos so they can capitalize on this growth.

The MFW Caravan will launch on April 5, in Davao’s Ayala Malls Abreeza. It will then be followed by stops in Cagayan De Oro’s Ayala Malls Centrio on May 4, Iloilo’s Ayala Malls Atria Park District on June 7, Bicol’s Ayala Malls Legaspi on June 28, Palawan on July 19, and have its final leg in Manila on Aug 2. The MFW Caravan is made possible thanks to partners Ayala Malls, G!G, Coins.ph, Converge and Parallel TCG. The event is also supported by the Department of Information and Communications Technology (DICT) and the City Education and Development Office in CDO.

MFW Caravan is a rebrand of the YGG Pilipinas Roadtrip. Since its inception in 2022, the Roadtrip has traveled the Philippines to deliver education about emerging technologies to grassroots communities and schools, continually adding more stops and new locations as its nationwide community grows. Its new name, MFW Caravan, reflects YGG Pilipinas’ increased focus on uncovering learning and earning opportunities in the evolving digital landscape, to ensure that Filipinos across the country can access the tools and knowledge they need to thrive in the future of work.